Sevanti Letterpress, in Toronto, has scanned the entire 1923 American Type Founders specimen book, and made it available in high and low resolution pdfs on their website.
The 1923 edition of the American Type Founders (ATF) specimen book was a milestone in type specimen printing and display — a truly massive, beautifully designed and produced volume.
Although sixty thousand copies were printed and distributed, at the then-astronomical cost of $300,000 dollars, few clean copies exist (probably owing to the size of the book and the fact that it was a reference and vendor catalog in the print trade, where copies would have been thumbed through regularly by inky-fingered pressmen and typesetters).
American Type Founders was born of a merger of 23 type foundries in 1892. We still ordered type from them at the shop I worked at in the late 1970s. They finally succumbed, in in 1993 to the pressures of “cold type” and the advent of the desktop design revolution.











